I have been hearing for awhile about the benefits of flax seed: They are high in Omega-3, are said to help reduce the symptoms of menopause, especially hot flashes, promote better bone health, help fight against cancer, diabetes and high blood pressure, and more! I wanted to try to incorporate this into our diet but I didn't like how they tasted in seed form (I had bought some cereal with flax seed in it). I opted to begin buying it in bulk and grinding only what we needed. I store it in the fridge. We can then sprinkle it on yogurt, oatmeal or put it in smoothies. I also read (I think on another Kitchen Tip post that you can replace flax seed for eggs...how about that? 1 Tbs. flax + 3 Tbs. water= 1 egg. I am definitely going to try that one. I found this great site which had awesome information. I purchased golden flax which was a bit darker than these pics. Some other suggestions for use (most call for ground which seems more versatile and absorbs quicker into the body) are to add it to your muffin,cookie or bread recipes. Sprinkle them on your hot cereals and add them to your smoothies or breakfast drinks. I have not yet tried the flaxseed oil. For now this works great for us.